FC 27 Ultimate Team Promo Calendar: Confirmed Dates & What's Next

These entries come from EA's official FC 27 news page. Where we have read the full article, we summarise it; where we have only confirmed the title and date on EA's news index, we say so.

EA's Season 1 article says Ones to Watch items are earned through the Season Pass, with select players also available through SBCs and Objectives from Early Access. They upgrade through the 2026/27 season: +1 OVR for each Team of the Week, Star Performer or Player of the Month inclusion, and a one-time +1 OVR if their club wins three of its next six domestic league matches from 18 September. Items rated 83 or higher keep their base attributes, while lower-rated items are boosted to 83.

Because these are live items, their value depends on real-world form. If you own one, it is worth checking the upgrade tracker on an authorised partner site before selling, as an upgrade can arrive at any point in the season.

The Road to the Knockouts article, published on 6 November 2026, says this campaign's player upgrades are driven by the club's goals, wins and finishing position, right through to the final game of the League phase. The Single Player Live Event offers first-to-three matches across each difficulty level, with themed rewards including packs, and EA says themed SBCs, Evolutions and Objectives arrive through the week.

If you prefer offline play, this campaign suits you: EA's FUT Developer Launch Update said Live Events were already the third most played FUT experience after Rivals and Squad Battles. Choose a difficulty you can win consistently and focus on completing the Objectives.

EA's FUT Deep Dive said it is reducing the number of weeks that feature a Campaign Squad by approximately five across the year. During those weeks there will still be live service content, but no new Campaign Squad, so major campaigns have more room to stand out. EA also said it will reduce the average size of Campaign squads where it suits the theme, and narrow the range of overall ratings and attributes within each release.

For players, that probably means fewer sudden jumps in squad power and a little more time with each team. It also means older guides that list every week of a previous FC's calendar are a poor guide to FC 27, even where the promo names are familiar.

The following is a general description of how earlier EA SPORTS FC and FIFA Ultimate Team seasons have typically been structured. It is included to help you plan, not as a forecast of FC 27 dates. EA has not confirmed these promos for FC 27 at the time of our last check, and the reduction in Campaign Squad weeks means the timing may be different.

In previous years the autumn has usually followed Ones to Watch with a Halloween-themed campaign and a Champions League-themed campaign, which FC 27 has already done with Ultimate Scream and UEFA Road to the Knockouts. Late November has usually brought a Black Friday campaign; EA has already linked the Champion International ICON upgrade to Black Friday in FC 27. December has usually featured a festive campaign, and the turn of the year has typically brought the Team of the Year, followed by spring campaigns and Team of the Season at the end of the real-world season.

Treat this as a rough planning guide only. When EA announces a campaign we add it to the confirmed list above with its source.

Market prices often move around big campaign launches, but it is not possible to predict exactly how. Our advice is simple: buy players you need for your team when you need them, keep a small reserve of coins for genuinely useful promo cards, and avoid panic selling the moment a new campaign drops. With smaller upgrade gaps planned for FC 27, the players you already own may stay competitive for longer than in previous years.

Keep untradeable rewards from each campaign for Streamlined SBCs, which accept duplicates and allow partial progress. Our Evolutions and SBC guide explains how to get the most from them.

EA does not usually publish a full-season promo calendar in advance. It announces each campaign shortly before release, sometimes with only the article date. Rather than guessing, we leave future dates blank until EA confirms them. If you see a promo calendar elsewhere with exact dates months ahead, check whether it links to an EA source.

You can also follow our Ultimate Team news hub, which summarises each announcement as it appears, or subscribe to FC Tactics updates for new guides when a campaign changes how teams are built.

Every campaign tends to bring the same building blocks: Objectives, SBCs, Evolutions and, in FC 27, Single Player Live Events and Gallery Sets, all gathered in the in-game Campaign Hub. A simple plan helps. On launch day, read EA's article for the upgrade rules and the list of content. Complete the Objectives you can finish in your normal modes first, because they cost nothing but time. Then look at Streamlined SBCs you can complete with untradeable duplicates, and only after that consider buying campaign cards on the market.

Campaign Evolutions deserve a closer look than usual. EA's Evolution Chain Preview lets you see what a player could become across several Evolutions, which helps you decide whether a campaign Evolution is a one-off upgrade or the start of a longer route. If a campaign also includes a Rush Event or an Ultimate Gauntlet, as Road to the Knockouts did, check the reward structure before committing your best squad.

Finally, think about your Gallery. EA says Campaign Sets are one of the themes in the FUT Gallery, and higher-rarity items score more. Adding campaign items to the right Set before you submit or sell them can help your Gallery Level without costing you anything extra.